Well Truly

Created by B&B

“Our colorful rebrand for Well & Truly brings taste, joy and satisfaction back to a snack brand that was trapped in a world of diet and free-from codes.

Determined to prove that better for you doesn’t have to mean bland, we created a design that’s bold, spirited and unrestrained. On pack, the logo bursts out from the space allotted it, while colors shout out from an unusual black background. Off-pack, color and illustration bring new energy to lifestyle imagery to suggest health in a whole new way.”