Green Love Co.

Created by B Co.

“ We were tasked with total creation of this loveable weight loss coffee brand from naming to finish. We decided to stand out within the category by positioning the product as a yummy, boutique delicacy as opposed to using the normal complicated, tasteless health cues that are rife in comparable products.

The black pack with white brandmark is reminiscent of a chalkboard and lends gourmet cues. The typography is loose and luxurious, effortlessly taking the form of a heart to subtly cue the love and respect you’re paying your body. A small leaf within the logo hints at the natural properties of the product and each variant is highlighted with a flash of bright color and crisp, matter of fact typography to symbolize efficacy. “