This new packaging for PUMA, which will hit stores in late 2011, was designed in collaboration with Fuseproject, a firm led by Yves Béhar. PUMA, a leader in sportswear, shoes, and products, they looked to create a game-changing packaging system that would greatly reduce their footprint and build on their initiatives toward a cleaner, greener, and safer practices contributing to a better world around us. Due to using fewer materials - 8,500 fewer tons of paper, to be specific - and the new packaging's lighter weight, Puma expects to cut carbon dioxide emissions by 10,000 tons per year and water, energy and diesel use by 60 percent. That works out to 1 million liters of water, 20 million megajoules of electricity, 1 million liters of fuel oil and 500,000 liters of diesel.
