AGI was the partner of choice for Sony Computer Entertainment Europe (SCEE) to package EyePet™, an endearing new PlayStation3 game release that brings a cute furry pet into your living room.
The EyePet game is designed to give consumers the experience of taking a pet home. This concept inspired AGI’s team of structural designers to develop a pack in the style of a “pet carrier”.To give the colourful graphics an ideal print surface, AGI used the N-Flute board, which also enabled an innovative and stable package structure. The pack includes the game software, camera and a magic card.Here are some example of AGI's designs.