B.U. Relaunch. Strategic Design and Artwork for 6 Variants. Adaptations for Eau de Toilette, Deodorant and Natural Spray. B.U., a leader in the mass market fragrances targeted to 15-24 yrs girls, is present in selected sales points in Greece, U.K., France, Portugal, Russia, Poland, Turkey and most Eastern European countries. Agency: graphicsgarage