Orvis Fly Lines

Created by ORVIS

“Navigating the world of terminal tackle to find the right fly line for your next fishing trip has always been, challenging, frustrating and more often than not demoralizing, even the most experienced guides are left scratching their heads.

Orvis turned to United to change the paradigm and establish a new standard in fly line, leaders and tippet packaging, and product communication.

United focused on clearly and effectively communicating the unique product attributes and benefits, elevating the packaging to visually communicate ORVIS’ leading-edge fly line innovation and bring the portfolio of products in line with the established overarching ORVIS brand positioning.”