Xuanmai Gum

Created by LANSESH

“

This is a limited edition product of Hyunmai. The overall design style is fashionable and lively. It uses the current large color block segmentation to reflect the colorful lifestyle of young people and the attitude of life that young people must show off. Selecting cameras, skateboards, headphones, backpacks, cars and other elements reflects the close integration of Xuanmai and the young people of Generation Z. The elements are presented in the form of lines and color blocks, in line with Gen Z's favorite design style. The "S" logo retains its shape and keeps its flatness consistent with the style of the screen on the basis of preserving recognition. Watermelon, strawberry, blueberry, and other elements are subtly integrated into the picture, abandoning the traditional method of using physical objects in the past, adding fun and creativity. “