what ever
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What Ever is the wine Medhurst has positioned to be the “relaxed” wine. The message is clear, whatever you eat this summer, tapas, barbeque, Thai, or fresh picnic basket, What Ever is the wine to go with it, What Ever is spicy and fresh, no oaky aroma, chill it if you want, whatever… The design neatly ties with the symbolic gesture of the “whatever” symbolism.This is essentially the design brief CIP received from Medhurst Wines and it is potentially the best brief we received – ever!!
