Design Happy has created a new range of popcorn packaging for the innovative new start-up snack company, We Love Popcorn. We were approached to produce packaging for their new range of healthy popcorns, aimed primarily at the premium snack market. In recent years the category has seen an increase in a varying degree of new flavours as consumers seek a healthier alternative to fried snacks and candies. Having taken inspiration from black and white silent movie graphics, we created a brand with an emphasis on rich flavour. The design is aimed primarily at the ‘snack conscious’ (but loving) female market, but also does not overtly alienate the male consumer with the rich tones of colour. The new range includes Cinnamon & Brown Sugar, Mocha and Cocoa, Lemon & Poppy Seed and Orange & Mocha flavours.
