USA John Varvatos Star

Created by YARD 

Concept inspiration was culled from a wide range. Poison vials from the early 1800s provided a key inspiration. A modern edge was found through military details, and influence from old beer and farm goods packaging added warmth. An industrial hinge mechanism on the lid was devised to serve as both an important branding detail and an innovative solution—a way to keep the cap attached to the bottle when it is removed by consumers, who want to test it at retail. The bottle was designed in 3 sizes. John Varvatos Star USA “The fragrance for your sixth sense”.