The Fox With the Golden Fur

Each year Ultra Creative starts a project from scratch to create a fully original artwork that is both cultural snapshot and talent showcase. “The Fox With the Golden Fur”—a storybook and paper-cut shadowbox with illustrations on custom chocolate wrappers—sprang from popular culture’s latest romance with fantasy and fairy tale. The idea also meshed nicely with our interest in storytelling and simple elegance. While the end result is always shared with our friends during the holidays, the exercise is focused on working within long-standing constraints: make it interactive, make it relevant, and make it hold one pound of chocolate.