THE CONSEQUENCE WHISKY

Created by VOLTA

“ The CONSEQUENCE Blended Whisky is part of the Shaping Collection
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The Shaping Collection is a VOLTA project in the areas of branding, packaging, product and graphic design. It’s a visual metaphor of our creative process. Each work phase is represented by a different drink, ideal for that specific creative moment.

The CONSEQUENCE Blended Whisky lives inside a pentagonal shaped bottle inspired in a 5 phased creative process: the pentagon and its five points fit inside the circle, which is a symbol for infinity. Its five points also represent the human being, with arms and legs stretched, sharing the symbolism of perfection and power of the circle. Screen printed and embossed contents fit along the five sides of the bottle, and its dark grey aluminium box, with debossed text, is a metaphor for the bottle’s cast. “