Packaging: NYC Trash

Speaking of trash: In 2001 New York-based artist Justin Gignac set out to prove the value of packaging design to a colleague. The project, he says, evolved out of an argument over the importance of packaging to the consumer mind. To prove that it mattered, he decided he would nicely package up some … garbage. Roaming the streets, Gignac realised the most effective way to make his point was to sell a product no one in their right mind would want – garbage. To date, over 1,200 of his ‘Garbage of New York City’ cubes have sold to residents of more than 25 different countries worldwide. The power of Packaging!