KOR Reinventing the Water Bottle

KOR ONE collaborated with Eastman Innovation Lab and RKS to create a unique water bottle.  Besides being a sexy sleek design, it also hits on aesthetics, ergonomics, materials, and manufacturing."One of the top priorities for the KOR ONE was durability--bottle materials and construction had to support a long product life to be in keeping with KOR's pillar of sustainability. The bottle had to be made of materials that were as healthy for consumers as they were for the environment. The product had to be easy to drink from and have a "big gulp" feature to allow a high-volume, thirst-quenching flow. The bottled had to be easy to refill from a sink, a refrigerator, or a water cooler. The cap had to offer one-handed operation and be impossible to lose. All these features and more had to be delivered in an eye-catching package that appealed to consumers seeking a luxury product to elevate their lifestyle. Buying the final product should make consumers feel good on at least three levels...they're doing something healthy for themselves, they're doing the right thing for the planet, and they're treating themselves to a premium product they can be proud to display in their homes, in their offices, and on the road."