Xylem Organic Skin Care

Created by Dustin Edward Arnold

Xylem Advanced Organic Skin SolutionsXylem is a unisex organic skincare line with an upstream price point and a niche consumer base. Xylem is small, focused, and based on innovation. Unlike other brands with eco-claims, all Xylem products are 100% organic, fragranced with 100% essential oils, are vegan, and are not tested on animals. Considering the above, we knew that we weren’t dealing with a mass-market cosmetics customer as much as a luxury consumer looking for a refined product with a core philosophy. A product that not only needed to align aesthetically with the market but remains true to Xylem’s DNA: their dedication to the organic formulation. This dedication all begins in the lab. Taking a minimalist and technology-driven approach to the brand and packaging both separated Xylem from becoming a crunchy-granola ‘me-too’ while remaining true to its core values and philosophy.