Casa Gusto

Created by The Creative Method

“ The Casa Gusto brand takes its visual cues from iconic Italian food and drink brands but is given a contemporary edge with bold modern typographic styling and quirky illustrations.

Casa Gusto was struggling to get its product into kitchens as the packaging was seen as inferior.

The challenge was to create packaging for a range of foods imported from Italy for the restaurant and catering market of Australia that raised its perceived value and got its sales team a foot in the door.

The client’s father had traveled throughout Italy in his youth following the circus, discovering a range of quality products along the way. These products and the memory of the circus were used to bring the brand to life.

Each product features a different character or animal somehow interacting with the ingredients. Simple color changes are made for different categories of products and the typography follows a simplistic circus poster style from the 50s. The packaging was such a success many of Casa Gusto’s customers started proudly stacking their ingredients in front of the house instead of hiding them in the kitchen or storeroom. “

Illustrated by Gerard Taylor