Everland Honey

Created by Saworl

“

Everland, South Korea’s biggest theme park brand collaborated with ‘Ahn Sang Gyu Honey’ to launch a limited edition merchandise that encourages people to have fun again. The title of the package - a slang ‘ggul-jam’ translates to ‘honey-fun’, referring to the extreme level of enjoyment, like the sweetness of honey. Studio Saworl has used illustrations, relevant colors and bold typography to portray the concept of fun packaging for honey products that links to the essence of a theme park.

“