TalkTalk has revamped its pre-paid mobile SIM card packaging in a fresh new format designed by Burgopak. TalkTalk, one of the leading fixed-line voice and broadband telecommunications businesses in the UK, have used Burgopak’s new playful Z-Lift pack to offer TalkTalk Mobile exclusively to existing customers. With an engaging opening mechanism, a design trait fundamental to the Burgopak ethos, the Z-Lift pack lifts, rotates and displays the SIM card to the user. Pulling the opening tab triggers the SIM card to lift up on a platform where it is securely held in place. Compact in size, Burgopak’s innovative package design works efficiently to provide a pleasurable and memorable brand experience through physical interaction and novelty, as well as enhancing TalkTalk’s vibrant artwork to leave a lasting impression. Known for their innovative patented slider packs, Burgopak has been expanding its range of bespoke packaging and creative services, offering unique and clever packaging concepts that are not only creative but designed realistically for production, offering a full service from concept, to design, to production.