Passim Groat

Created by FUNKY®

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Going to foreign markets is a responsible step, that requires serious preparation. Therefore Passim asked us to develop new positioning and modern packaging for their products.

Inspired by a trip to the factory Passim in Novosibirsk, we saw production and plunged into the workflow. We held several workshops, talked with employees, studied the competitive environment.

As a result, the logo was replaced by a more universal one. We choose Latin writing, which is easy to read both in Russia and abroad. The old slogan "Delicious tradition since 1991" has changed to "Inspiring gourmets since 1991", this is the main emphasis of the new positioning, the verb always strengthens the emotion. The wooden spoon with an image of finished product symbolizes naturalness, it reflects the brand values.

The window on the front of the pack shows that groats are crumbly and not in the cooking bags. By the way, we still have to develop packaging. The chip of box — spout on the left, allowing to pour groats into a pan, it was accented with red.

“

Art-director: Ilya Tumaikin 
Designer: Sergey Ryadovoy

3D, retouch: Konstantin Simonov 
Project manager: Valeria Borovkova, Yulia Ugrumova