Eighteen B

Created by MANUAL

Eighteen B is a contemporary sustainable skincare brand that harnesses the power of silk – one of the strongest materials in the natural world – to reinforce the natural skin barrier. Their products are developed by a team of female-led scientists that believe that better skin is possible through better science.

The name Eighteen B references the high molecular weight protein made up of a series of 18 repeating molecular segments. The typographically-led graphic identity leans into the scientific nature of the product with bold numeric 'super-graphics' overlayed with delicate and utilitarian monospace typography.

For secondary packaging, we developed an all paper-fiber molded pulp box system. The soft and naturally tactile nature of substrate contrasts with a form factor that is both engineered and precise.

The soft color spectrum is rooted in biology and inspired by the refraction and iridescence found in nature. Underlying the brand's inspiration is the wing of a dragonfly or butterfly, the sheen of a shell, the spectrum of light when the sun hits a spiderweb, ice crystals under a microscope.

The overall design language is an exercise in contrast and balance: bold yet subtle, aspirational yet accessible, monochromatic yet colorful, elevated yet sustainable, clinical yet natural.