Sid Lee: Beauty Product Launch

Some great packaging and innovative display units from Montreal-based agency  Sid Lee that partnered with Functionalab cofounders Erick Geoffrion and Francis Maheu in the venture. The 100-product health and beauty line and retail space that lives as a shop within a shop at the high-end women's retailer Henri Bendel. The agency has equity in the company and leveraged its in-house architects, designers and ad folks to launch the products and retail space.