Pringles Premium

Created by Niklas Hessman

Personal packaging explorations. He feels the lack of a premium pringles product line. Therefore he made up his mind to design one. There is also a need for this to compete with other brands and their eco-products like oven-baked and farm chips. Also those others with special flavors. The final outcome was a product that will stand out from the other Pringles but still having the well-known tube. Simple and clean packaging design that will work on the Scandinavian market for sure. Branding the product with a little poem instead of photoshop effects.