NESTLÉ NOIR WINS PENTAWARD

Package design for Nestlé Noir received a Bronze Pentaward in the 2010 Pentawards Worldwide Packaging Design Competition. The Pentawards were officially awarded September 30, 2010, during the 2010 Shanghai Expo. The 2010 Pentawards Worldwide Packaging Design Competition is the only worldwide competition devoted exclusively to packaging design. Winners are selected by a jury of 12 packaging design professionals from leading branding and design agencies around the world. This year’s sponsors include Taschen, LuxePack, Sleever International, Esko Artwork and Avery Dennison. Anne Dean, managing director of Anthem Worldwide’s Toronto office, commented, “We are very proud of our partnership with Nestlé Canada and honored that Anthem was engaged to help Nestlé leverage the significant growth opportunity in the premium dark chocolate category. Our work for Nestlé Noir was singled out for its creative excellence in the prestigious global Pentawards competition.”Gary Oakley, creative director of Anthem Worldwide’s Toronto office, said, “We are honored to have our work for Nestlé Noir selected from the vast number of global entries to receive this mark of distinction. We see this as an endorsement from a respected jury of branding and design leaders that our packaging communicated the new look for Nestlé Noir, ensuring that the cocoa content and the unique shape of the tablet form was successfully highlighted.”Dean added, “This award signifies that, beyond creating a compelling design, Anthem is helping its clients meet some of the greatest challenges that brands are facing today.”Catherine O’Brien, director of Corporate Affairs at Nestlé Canada Inc., said, “The new packaging designs by Anthem for Nestlé Noir successfully translated on pack the new curved chocolate shape that is uniquely designed to unleash cocoa flavors.”Nestlé Noir was also recognized as a finalist in the first-ever Design Edge Canada 2010 Regional Design Awards. This unique awards program celebrates the best of Canadian graphic design from across eight regions of Canada, from British Columbia and Yukon to the Atlantic provinces.