Then - Now

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Zhen Distribution: InnerVibe, already a leading provider to several major sexual health brands, sought to expand their business and introduce a new product line under their own brand name. After the initial introduction failed to gain traction in the marketplace, Zhen Distribution sought a firm that could take a marginalized product and create a hip, mainstream consumer brand. Enlisting Brand Strategists/Designers: Kendall Ross Brand Development & Design, created packaging that is not only sensual and sexy but, approachable to the mainstream consumer. Full Case Study: reBrand