McDonalds Global Redesign

Created by Boxer

The new McDonald’s packaging will be introduced first in the United Kingdom, Ireland and the United States and continue rolling out worldwide through 2010. Boxer, a subsidiary of The Marketing Store Worldwide, located in Birmingham, UK, developed McDonald’s new global packaging. While the packaging will reflect a global framework, it is flexible enough to accommodate 21 languages while sharing stories about the quality of McDonald’s ingredients in a way that is locally relevant for customers around the world. "Our new packaging is a fresh way of sharing McDonald’s food quality story with our customers," says Mary Dillon, McDonald’s Global Chief Marketing Officer.