Hum Beauty Care

Created by Mike Collinge

“ Hum produces a natural health product made from bee propolis. A distinctive new brand was needed to help bring their product range to market in both New Zealand and Asia. A minimal approach was taken to give the range a more premium look with the whole identity centred around a distinctive wordmark which both phonetically and visually, amplifies the product’s health benefits. A pared-back colour palette of black, white and silver give the range a New Zealand flavour. “