Beak Pick

Created by Backbone Branding

“ The beak is the part that the bird uses in order to pick up the piece of fruit and eat it. This is how the name ‘’Beak Pick !’’ was born. Followed by a unique series of illustrations portraying the resemblance between the anatomy of a bird’s beak and the form of fruit by combining them into one entity.

Going deeper with our bird theme, we were inspired by their frisky walking patterns for the playful writing style, then we added to the logo the scattered tracks of their feet.

With its pure white background, the product stands out from the lot and creates a contrast with the vibrant, colorful illustrations and black writing, therefore, having a strong impact on the looker.

Our message is clear and precise, consumers should savor ‘’Beak Pick !’’ as their daily sweet treat. Visually, with birds and fruits illustrated on its label, the brand evokes a pro-nature design, which perfectly mirrors the natural and non-artificial quality of the product. “