Laura Chenel

Created by Gershoni Creative

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Laura Chenel crafts goat cheese and goat milk products inspired by the legacy of its namesake founder and longtime owner. After its sale to a family-owned French company that specializes in boutique creameries, Laura Chenel needed to create a brand experience that would re-establish its reputation and shake the deli display from its doldrums.

Gershoni Creative started by elevating the role of an early brand champion (Alice Waters of Chez Panisse) as part of a repositioning as “the original chef’s goat cheese.” We introduced a heritage feel to the brand identity and elevated the terroir through a digital presence so fresh, it could only come from Sonoma.

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