Small Beer

Created by Kingdom and Sparrow

“ Since the 19th century, the art of its creation has been lost. Small Beer founders James and Felix wanted to reignite this tradition with the world’s first brewery specializing in great tasting, sustainability brewed low ABV beer. Their mission is to help people enjoy the big moments whilst staying as crisp and fresh as their beer. They came to us to help realize their vision and become the go-to, better choice for beer drinkers. 

To educate consumers about what was an entirely new category, it was key for the brand to be clear and accessible.  The challenge was to communicate that low ABV beer isn’t just for designated drivers. It still has great taste and is the smart choice for anyone wanting to have a few beers and still enjoy a memorable experience, without the after-effects. 

Working closely with the founders we developed a highly detailed hand illustration (based on Felix’s hand) and paired it with clean, bold colors, shapes and typography. The design balances elegant simplicity with a playful edge, giving a feeling of contemporary, premium craft to appeal to a wide range of beer drinkers.

Small Beer has been revolutionizing the world of beer since their launch. “