Distilled with Discipline

/
distilled-with-discipline_packaging_Box_fce30798631f840dca98d19406e3a2f8.jpg
distilled-with-discipline_packaging_Bourbon_fce30798631f840dca98d19406e3a2f8.jpg
distilled-with-discipline_packaging_Rum_c6333d3d3a9e8854c142c893fcac1264.jpg
distilled-with-discipline_packaging_Vodka_c6333d3d3a9e8854c142c893fcac1264.jpg
distilled-with-discipline_packaging_Lemoncello_c6333d3d3a9e8854c142c893fcac1264.jpg
distilled-with-discipline_family_fce30798631f840dca98d19406e3a2f8.jpg
distilled-with-discipline_identity_bourbon-label_fce30798631f840dca98d19406e3a2f8.jpg
distilled-with-discipline_print_16_Rounds_c6333d3d3a9e8854c142c893fcac1264.jpg

Created by Young and Laramore

“ That’s the idea at the heart of the Hotel Tango brand. But without the right messaging, it wasn’t coming through. Instead, Hotel Tango’s military connection—it’s the first combat-disabled, veteran-owned distillery in the country—was seen as a novelty rather than a reason to believe. You might buy a bottle for a relative who served, but you wouldn’t buy one for yourself.

We addressed that challenge with a complete rebranding that reflects the meticulous approach Travis Barnes, HT’s founder, learned in his time as a decorated Marine. It’s that mindset that he brings to all nine spirits Hotel Tango crafts—and why we say they’re “Distilled with discipline. ”