Cocktail Kits

Created by Cody Petts

“ The challenge of this project was to create a packaging system that felt vintage in style, but with a modern twist in order to be more approachable to multiple audiences and consumers. Working together with the owner and operator Justin Durling of Cocktail Kits 2 Go, we developed a system of design elements that portray classic cocktail heritage by utilizing stylistic nuances from that era. We achieved this look through custom typography, unique cocktail illustrations, and information architecture along with other various elements and techniques. “