BeFresh Juice

Created by Choice

“ Creating a corporate identity, logo, and packaging for the product, in this case, for juice with different tastes. To accomplish this ambitious task, a whole concept was developed to create a unique design. Based on the obtained data, a brand platform and a visual solution for the bottle and label of a new product were created, taking into account all the goals and objectives of the customer. The work done became the basis for the further development of the Befresh corporate identity. Given the highly competitive situation in this market, advanced and atypical visual solutions were proposed: bottle shape, color palette, font, sign, logo. Thus, the entire visual part of the product was successfully created and implemented. “