Sapsucker

Created by Vanderbrand

“ They designed a brand system that considers every touchpoint, including the functionality of the packaging and its shelf presence. An unboxing experience was created to highlight Sapsucker’s mandate to maintain sustainable processes for the planet, which is also a requirement for the knowledgeable and curious consumer. A custom 8-pack foldable carrier was developed with minimal adhesive making it more recyclable than the average carrier.

This brand positioning was intended to attract those who enjoy life and live well, which led to the creation and implementation of the trademarked tagline, Pairs Well with Life. “