Budweiser ‘66’

Created by Jkr

“ keeping it simple but credible was the main objective; not trying too hard to be cool while also feeling like a classic, confident American brand. The shape (derived from the brand’s iconic bowtie) creates an impactful and distinctive label.  The strong angle creates a dynamic arrow that points to the copy explaining the beer’s proposition.  The oversized logo and contemporized AB seal combined with the off-center graphic give it a laid back feel. “