Student Work: L’Artisan Parfumeur Epiphany

Created by Emily Myers and Rebecca Clarke, for a D&AD student competition for L’Artisan Parfumeur. The brief was to re-envisage the L’Artisan Parfumeur brand for the 21st Century by creating a design solution for a new unisex range of scents.The four scents in the range were uniquely based around bottled emotions, each capturing a different human feeling. Emotions are complex and cannot be explained through words; they must be experienced to be understood. Epiphany perfume provides an interactive experience conveying each emotion through colour and movement. The exterior packaging is minimal and intriguing, contrasting with the surprising experience on the inside. The use of incomplete letters reflects the idea that emotions can’t be put into words. The bottles are heat reactive, with the heat from your hand activating the smoke inside. The perfume atomises in a smoke-like formation, enabling it to be visible and expressive. The Epiphany collection can only be experienced once purchased, complimenting L’Artisan Parfumeur’s luxurious and exclusive character.