Starbucks Juice Yogurt

Created by Studio L-E

“ Starbucks Coffee Korea's ready-to-drink is a healthy alternative for our customers, but the old packaging and its cutesy graphics style were not conveying its merits all that well. For the redesign, we decided to make the bottle slim and straight, moving away from the existing curvy shape. A slightly smaller diameter and taller body have an effect of making the bottle look significantly bigger while resonating well with our sophisticated customers.

Typography-centric design jam-packed with information conveys the benefits of each drink. Both Korean and English copy is executed as a visual whole, and even the compulsory information such as ingredients, volume and calories come into play as a graphic element. The handcrafted touch continues with varied graphics of each bottle – fonts and layouts change from bottle to bottle, but when lined up on the shelf, everything comes together as a big family. “