This beautiful example of packaging paper was designed by Jenny Kim. Paper Matters is a company that specializes in eco-friendly paper products. The logo inspiration is the combination of 2 distinct elements the origami of a crane and a leaf. The origami crane represents the art, craft, and quality of paper while the leaf represented the eco-friendly quality of the brand. Here are some application of the logo. a complete line was created including a box for origami paper which consumers can use. I really like the added branding to the open and closed signs.