Miss Vickies Signatures

Created by Shikatani Lacroix Design (SLD )

“ As Miss Vickie’s was preparing to launch their new line of gourmet potato chips, they approached SLD to help design packaging that would stand out on shelves and also reflect the premium quality of the product.

The design process began by exploring different photography styles, design details, and packaging materials that would create a distinct identity for Miss Vickie’s Signatures. Though the packaging leverages the credibility of Miss Vickie’s logo and brand, the elegant black packaging and eye-catching imagery convey the luxurious and unique flavors found within. Gold accents further the sophisticated look and feel of the new offerings, while hints of color that are exclusive to each flavor allow for easy product distinction. “