Herdeiros Passanha Olive Oil

Herdeiros Passanha a brand of Portuguese olive oil.

Identity for family-owned olive oil brand, begun in 1738 and relaunched in 2007. The new identity had to combine tradition and country authenticity with modernity. We built the brand around a few key elements—a ripe, round logo, a contemporary stencil typeface, a relevant color code, and imagery of the family estate. The bottle, designed by Michael Young, is conceived as an olive press, with an upper and lower part.

Michael Young, bottle designer • Lydie Nesvadba, photographer • Julien Claessens, photographer