Hawkes Cider

Created by ROBOT-FOOD

Hawkes' 'London-to-the-core' attitude and challenge to mass-market cider caught the attention of craft pioneers, Brewdog. Under new ownership with the opportunity to scale up distribution and production, our job was to tap into the mindset of the craft consumer and put cider back on the agenda.

The evolution of the brand had to feel at home in a craft environment so we made use of embossed labels and spot UV to give cans, bottles, and multi-packs a more premium, tactile finish.