GOOD MILK

Moscow-based creative agency StudioIN has come up with 2 out-of-the-box packaging concepts.Going along with the modern tendency to popularize healthy lifestyles and recognizing the importance of environmental protection, StudioIN suggest that this product, serving all peoples well since times immemorial, should be super-popularly served in aluminum cans.Within the same concept, we also suggest a possible extension of the technology of the production of the Tetra Pak packaging. Our idea is using Congreve stamping in the production of regular milk cartons.The design of the whole line is built on the contrast between the color of the logo with the predominant white, which, as we see it, goes just fine with the product. The soft pastel colors are either lighter or darker depending on fat content and may differ according to varying tastes.