German Packaging Museum

Since its opening in 1997, the German Museum of Packaging has been the first and only museum of its kind to focus on the cultural achievements of packaging. Product packaging reflects a society’s cultural development: as the way we live our every-day live evolves, so does the way products are presented to us. Because consumer habits change hand in hand with changing lifestyles. One constant in the world of packaging remains: Its role as communicator. As the “outer wrapping” of a brand article, the function it fulfils in distinguishing and shaping a brand’s identity is key. It is largely the look of the packaging which lends a brand its unique and unmistakable personality.Visitors to the German Museum of Packaging are given the opportunity to discover just how widely the external appearance of a product can vary. Exhibits range from the traditional to the avant-garde, with a whole series of familiar classics and milestones charting the history of some of our best-known brands. There are special exhibitions dedicated to specific packaging themes or highlighting the brand and design history of companies and their products.Thanks to Uta Keilhauer for sending this in.