Carlsberg UK: Package Redesign

Carlsberg UK has announced the launch of new package design for both its Carlsberg Export and Carlsberg brands. Created by design agency JDO."The new packaging sees Carlsberg Export undergo an evolution to emphasise the brand's premium credentials and increase consumer appeal to drive Export's rate of sale. While it still retains the same silver and green colors, the new packaging features a newly designed, more contemporary Export logo, and the silver backdrop is spritzed with water droplets to convey refreshment and taste to the consumer.