Kinder Emojoy

Created by Auge Design

“

Ferrero is a historical Italian food company specialized in confectionery products, recognized worldwide as the most reliable brand and with the best reputation.

Assignment: Development of the 2018’s collection of Kinder Joy, a summer version of the Kinder Surprise egg, customized in collaboration with Emoji®: the worldwide reference for icons and smileys.

Solution: We thought of a concept to work on: “Say it your own way”, which also became the lead claim of the communication campaign. To make the eggs narrate the concept, the shelves were customized with the mouths of 8 different Emoji® subjects. This allows an interaction between the consumer and the product, that became this way interactive and playful.

Process: Creation of 8 different eggs subjects, as long as the development of different other packagings and communication materials (displays, multipacks, etc.).

“